GERALDINE SERRANO

For the past decade, the Specialty Tax Group Director Geraldine Serrano has been helping real estate investors, tenants, and CPAs use a strategic tax planning tool called cost segregation.

This tool allows companies and individuals who have constructed, purchased, expanded, or remodeled any kind of real estate to increase cash flow by accelerating depreciation deductions and deferring federal and state income taxes.

Geraldine has been a member of the Council of Business Advisors, Commercial Real Estate Women (CREW), the International Council of Shopping Centers, and ProVisors.

Geraldine is a Bay Area native, located in the East Bay.

Get to know Geraldine

Presenter: CPA-focused presentations for CPE credits, real estate brokers, bankers, attorneys, financial advisors, and real estate investors

Author

- The View (CREW - Commercial Real Estate Women magazine)

- Indoor skydiving venue iFly

- Parking technology in the Bay Area

- Changes in the tax law affecting real estate investors

Education

- Cornell University - Certificate in Plant-Based Nutrition
- San Diego State University - Bachelor's in Communication - Media Management



Personal Interests: Thrill-seeking activities (bobsledding, sandboarding, land sailing, etc.)